In the rapidly evolving landscape of global trade, few events command the authority and strategic significance of Prodexpo. As the Eurasian market undergoes a profound transformation in supply chain dynamics, the 2026 edition of this exhibition emerges not merely as a trade show, but as a critical juncture for the future of the food and beverage industry.

In just a few days, the New Year's Eve fireworks will resound, closing the old year and ushering in the Year of the Horse (Bính Ngọ) 2026 with great expectations. Amidst the bustling atmosphere of the year-end days, as the vibrant colors of peach blossoms and apricot blossoms begin to weave through every street corner and office, a warm spring is also arriving very close to Rita.

Step into the future of the beverage industry at Gulfood 2026, where Rita Food and Drink unveils a revolutionary portfolio designed to captivate the global palate. From the heart of the desert in Dubai, we are redefining the "Next Best-Seller" concept through cutting-edge R&D, sustainable manufacturing, and a Private Label system that transforms visionary ideas into retail reality.

As the old year draws to a close, Rita Food and Drink is buzzing with excitement for the most explosive and meaningful event of the year: The Rita Spring Festival 2026. Instead of a traditional, predictable Year End Party, this year Rita is creating a true festival space—a place where laughter, games, world-class cuisine, and athletic spirit converge.