At FHC Shanghai 2025, Rita is set to unveil a new creative concept — “From Brief to Bestseller”, a live private-label studio experience tailored for the China market. This immersive showcase brings visitors behind the scenes of how Rita transforms an idea into a fully realized beverage brand, combining market insights, design innovation, and production expertise.

In the ever-evolving beverage industry, innovation often begins at the source — the farm. For Rita Food & Drink Co., Ltd, the journey to deliver high-quality, natural beverages starts not only in state-of-the-art factories but also in fertile lands and thriving plantations.

At CIIE Shanghai 2025, Rita Food & Drink Co., Ltd proudly represents Vietnam’s vibrant beverage industry on the global stage. This year, the company brings not only its signature tropical flavors but also a strategic vision—a complete OEM/ODM playbook designed to empower international partners. With innovation, quality, and creativity at its core, Rita continues to transform Vietnam’s taste into world-class beverage solutions.

As orange lanterns glow across retail aisles and e-commerce banners switch to midnight palettes, Rita Food & Drink Co.,Ltd unveils a comprehensive, Halloween-themed program crafted for international importers, distributors, retailers, and private-label partners.